Where the Idea Quietly Began.

The idea of Samay began unexpectedly.
While working on the next collection, she came across a video of a Bidri artisan engraving a metal vessel. The movement was slow, deliberate, almost meditative. Each line was carved with patience, every detail treated with quiet respect.

It wasn’t just the beauty of the craft that held her — it was the discipline of the process. The stillness. The way time was allowed to unfold rather than be rushed. That moment stayed with her, long after the screen went dark.

The Discipline of Making Slowly.

As she learned more about Bidri, the depth of the craft revealed itself. The process begins with shaping the metal, followed by engraving intricate patterns by hand. Pure silver is carefully inlaid into these grooves, after which the vessel is treated with a special soil found only in Bidar.

This soil reacts with the metal to create Bidri’s signature deep black finish — a result that cannot be achieved anywhere else. Without this soil, the craft remains incomplete.

Across centuries, Bidri has evolved in form and motif, but this one element has remained unchanged.

The Quiet Power of Samay.

That constancy sparked a thought.

Bidri has moved through dynasties, histories, and hands — yet its essence has endured. Time altered its surface, but not its soul.

This became the emotional anchor of the collection. Time changes us — our surroundings, our expressions, our forms — but it also preserves something within us. The core remains intact, holding memory, identity, and truth.

Samay was born from this understanding.

Why Patience Has Always Guided Us.

This idea resonated deeply with how Chokhi Chorri has evolved. Over the years, the brand has grown and transformed, yet its foundation has remained steady — an approach rooted in patience, intention, and moving at one’s own pace.

There has always been a belief that creation cannot be rushed. That what is meaningful takes time. That staying true to one’s essence matters more than keeping up with speed.

Samay became a reflection of that philosophy.

Where Craft Meets Contemporary.

Rather than replicating the craft, the collection interprets its spirit.

Black was introduced for the first time to express depth and stillness. Gold and silver embroidery draw from the intricate inlay work seen on Bidri vessels. Motifs are subtle, structured, and deliberate — echoing the precision of the craft.

Silk and silk chanderi were chosen for their gentle sheen, reminiscent of silver emerging against a dark surface. The silhouettes are festive yet restrained, designed to feel timeless rather than seasonal.

Giving the Story a Visual Form.

The photoshoot extended the narrative further. Traditional vessels were placed within contemporary frames, creating a dialogue between past and present. Light, shadow, and stillness were used intentionally — mirroring how time moves around us, shaping moments quietly.

The visuals were not about spectacle, but about atmosphere — a sense of pause, reflection, and depth.

The Essence of Samay.

Samay is not about nostalgia, nor is it about resisting change.
It is about acknowledging time — allowing it to shape us while staying rooted in who we are.

Inspired by Bidri, the collection honours craft, patience, and the beauty of evolution. It invites you to slow down, observe, and connect with the part of yourself that remains unchanged as everything else moves forward.

In the end, Samay reminds us that while everything around us changes, something within us always remains.